Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
2024 State of Gen Z and the Future of Advertising
In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize...
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Optimizing Outcomes Through Reaching Audiences Cross-Screen