Audience Recommendations for Every Vertical
Respecting Privacy in Online Measurement: Comscore's Vision
What happens to ad targeting if user tracking goes away?
Linear TV vs OTT: viewing behaviour of Smart TV users
A look at how consumers based in the UK and Germany consume content on Smart TVs, which allow consumers to access both linear TV as well as OTT.
The CTV Opportunity in the UK
Fearmongering in CTV Advertising
The Convergence of Linear & OTT Measurement
Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CT...
Predictive Audiences for CTV
Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience
Illuminating CTV & OTT: Why & How to Invest in Data-driven Advertising
How to harness the hype of Connected TV data
Connected TV Advertising in the UK