What Viewership Alone Can’t Tell Advertisers: Exploring TV Ad Exposure with The Score Report
Check out the latest video in Comscore Box Office Review with Comscore's Senior Media Analyst Paul Dergarabedian as he focuses on the expected $100M plus domestic debut of Super Mario Bros. Movie & the recent success of animated films based on video games like Sonic The Hedgehog, Pokemon, Angry Birds 2 and Illumination.