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As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend...

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4 Key Storylines for the 2012 Online Holiday Shopping Season

Social in a Digital Minute

Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable.

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Valtech branded event: Social Analytics

More than Half of People that Access Social Networks on their Smartphone do...

The State of Social Media