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ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.

Comscore's 2024 State of Digital Commerce Report

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevit...

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Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...

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It’s All About Audience Reach Across Screens: Key Themes from CES 2024

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What marketers should know about the future of cross-platform measurement

Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...

Is there Representativeness in Measurement? Why the Move to Cross-Platform...

Comscore In Conversation with the Green Bay Packers

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...

Quick Guide to the 2023 FIFA Women’s World Cup