More Insights

Pioneering the Next Frontier in Programmatic

Measuring and Optimizing Programmatic KPIs

Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...

Balancing Contextual and Audience Targeting

Activating Comscore Segments for Improved ROI

State of Retail

2019 has been a landmark year for the retail and ecommerce industries. Online spending continues to grow, retailers are experimenting with new voice technology, and an abbreviated holiday shopping sea...

How local agencies and stations use advanced audiences to drive impact

Is TV dead? No… It's simply advanced

Why scale is crucial for reliable local market measurement

Oracle Data Cloud Names Comscore to Premier Data Provider Program

Comscore offers new audience targeting to solve for programmatic TV challen...

Taking Your TV Campaign the Extra OTT Mile

The Future of CTV Advertising Panel

Unlocking the Power of Location Data for Publishers

Delivering Impact: Advancing this Year’s Upfronts

Reaching the Elusive OTT Consumer

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

How Granular Data Improves Cross-Platform Targeting