AI Intelligence Report
Stereotypes in Advertising: A help or a hindrance
Pioneering the Next Frontier in Programmatic
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners s...
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Activating Comscore Segments for Improved ROI
Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...
State of Retail
How local agencies and stations use advanced audiences to drive impact
Is TV dead? No… It's simply advanced
Why scale is crucial for reliable local market measurement
Oracle Data Cloud Names Comscore to Premier Data Provider Program
Comscore offers new audience targeting to solve for programmatic TV challen...
Taking Your TV Campaign the Extra OTT Mile
The Future of CTV Advertising Panel
Unlocking the Power of Location Data for Publishers
Delivering Impact: Advancing this Year’s Upfronts
Reaching the Elusive OTT Consumer
How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...