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How Granular Data Improves Cross-Platform Targeting

Advanced TV Targeting Early In A Mega Trend

Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive mean...

Ad Week 2016: What’s needed to make data truly actionable?

Ad Week 2016: What are the metrics that matter?

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore identifies the frustrations and challenges that digital publishers currently face with un-monetized content. Through our recently-launched Comscore Activation solution, we worked with Hearst,...

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Comscore Plan Metrix, Now with Mobile Data!

Home Sweet Digital Home

Kantar and Comscore expand upon partnership, add SimilarWeb

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Succeeding with Viewable Impressions and Audience Guarantees

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a...

Entering the “promised” land of behavioral targeting