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Advanced TV Targeting Early In A Mega Trend

Ad Week 2016: Is precision targeting delivering on its promise?

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to be...

Ad Week 2016: What are the metrics that matter?

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” Comscore VP of Political Technology is joined by Comscore Co-Founder and CEO Gian Fulgoni and comScor...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Comscore Plan Metrix, Now with Mobile Data!

Home Sweet Digital Home

Kantar and Comscore expand upon partnership, add SimilarWeb

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Succeeding with Viewable Impressions and Audience Guarantees

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a...

Entering the “promised” land of behavioral targeting