AI Intelligence Report
Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives into how programmatic is evolving... Read more
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From Connected to Intelligent: What CES 2026 Revealed About the Future of M...
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Comscore Taps Purchase Data To Help Measure Ad Impact
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer p...
How To Solve Identity & Safeguard Privacy
Data-Driven Means Data-Cleaning
Linear TV is Going Addressable & National
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Comscore offers new audience targeting to solve for programmatic TV challen...
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Invalid Traffic: Why it Matters and Why You Should Care
AppNexus Joins Comscore Industry Trust