Enter Generative AI Search
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models... Read more
Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle
Football Sees Another Week of Success in Albany-Schenectady, NY
Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN
Three key insights for podcast advertising, in a privacy-centric landscape
Fast Facts: Diwali 2023 on social media
Political TV Ad Exposure Targeting
Programmatic Decoded: What is Advertising Addressability?
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
The Age of Advanced Audiences
The Recipe For A New Currency
Fresh Perspectives in Measurement Innovation
Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed.
Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...
Keeping Connected TV Hot
Building for the Future of Measurement, Today