State of Digital UK 2023
Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for nearly 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
Founded in 2007, Ad-Juster is a premier, pioneering data aggregation and reporting organization. Ad-Juster helps reconcile massive amounts of revenue every year by simplifying the manually intensive processes associated with digital ad operations. Ad-Juster serves over half of the top 50 Comscore-ranked web publishers (ranked by impression volume).
Adform is one of the world’s largest private and independent advertising technology companies, offering modular, intuitive products that are easily interoperable throughout the digital advertising ecosystem. The company’s platform encompasses data, creativity, and trading into one seamless enterprise product suite servicing media agencies, trading desks and advertisers.
Adobe Advertising Cloud is the industry’s first end-to-end, independent platform for managing connected experiences in advertising across traditional TV and digital formats. By focusing on brand safety, improving transparency and leveraging the full power of Adobe Creative Cloud and Adobe Experience Cloud, our platform enables advertisers to gain greater control of their global advertising spend and achieve their business objectives.
Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications companies in the world which reaches over 640 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.
Basis Technologies is a provider of enterprise-class software for marketing organizations. Today, Basis, centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs.
Brightcove Inc. is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company's cloud solutions to successfully publish high-quality video experiences to audiences everywhere.
CafeMedia is a premium digital content collective which supports and empowers more than 1,500 high-quality creators in parenting, home, lifestyle, and food categories as well as across flagship editorial brands: CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company reaches 97 million UVs and 350 million social followers across platforms. CafeMedia develops custom content and influencer programs that connect brands to engaged audiences and is a leader in providing premium programmatic solutions.
Comcast Technology Solutions serves the advertiser, content provider, global operator, & technology markets with a complete portfolio of capabilities to meet the evolving needs for content distribution in a multi-platform world. Built on Comcast’s robust infrastructure, we offer an unmatched breadth of expertise to help customers deliver engaging experiences and forge new business models.
dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward.
DISH Media Sales provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and Sling TV. Through innovative platforms, viewer measurement tools, and access to custom audiences on DISH and Sling TV via addressable and programmatic, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns.
Experian Marketing Services helps brands, agencies, and publishers put their customers at the heart of their business. Our consumer data, cross-channel media partnerships, and marketing campaign measurement capabilities make Experian the connective marketing tissue for thousands of brands around the globe.
Eyeota is an audience technology platform that enables the intelligent use of data. We work with marketers, data owners and research companies to provide distinct, comprehensive and qualified audience data. Our technology platform transforms audience data so that organizations can make smarter business decisions, understand customers and enrich marketing strategies. Eyeota was founded in 2010 and operates in Europe, Asia, Australia and the Americas.
Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
FreeWheel, a Comcast Advanced Advertising Company, is the industry’s most complete advertising management solution. Purpose built for the New TV ecosystem, we enable our clients to manage and monetise their premium video inventory in the brand safe ways they require. Our leading technology, unmatched service and guidance, and collaborative advocacy power the advertising businesses of the largest media and entertainment companies in the world Our offerings work across all screens, data sets, and monetisation channels, while providing the full safety, compliance, and control the New TV ecosystem demands.
IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and expertise for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 85 percent of the Fortune Global 500 and the world’s leading financial institutions.
Innovid is the world’s #1 digital video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll.
Inscape is a TV intelligence company that captures highly accurate, up-to-date viewing data from millions of smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics. Inscape’s TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency and actionability to the global TV market place. Founded in 2010 as TV Interactive Systems, Inc., the company operated at Cognitive before being acquired by VIZIO. Inscape operates as a wholly-owned subsidiary based in San Francisco, California.
The Ipsos Affluent Survey: For over 40 years, the definitive source of market understanding, insight and intelligence about the lives, attitudes, spending and media habits of one of the most influential target audiences - Affluent Americans with $125K+ household income – helping brands develop strategies and activate growth.
Kaltura's mission is to power any video experience. Kaltura helps companies make the transition to offering fully-fledged Cloud TV services, catering to the demands of modern TV viewers. Kaltura features multi-screen access to linear, VOD, time-shifted TV, and 3rd party content, and combines advanced monetization with the ability to scale to millions of viewers. With Kaltura, companies can experiment, analyze, and quickly reacting to changes in viewer behavior.
LiveRamp is the leading provider of identity resolution enabling people-based marketing throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms Comscore marketing and measurement platforms into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love.
MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior.
MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen.
MediaMath helps leading global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze and optimize their digital advertising campaigns across display, native, mobile, video, audio, social, digital out of home and Advanced TV formats. Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath was recognized by Forrester in 2017 as a Leader in both the Demand Side Platform and Data Management Platform categories.
MediaRadar is a sales enablement tool used by media ad sales and agency business development teams to accelerate growth. Advertising data is distilled into insights and advice that are used to prospect, create compelling pitches, and maximize sales revenue. Users receive superior quality and award-winning service, as well as, analysis on 3.1mm brands across numerous media platforms including; digital display, native, online video, mobile, email, TV, and print.
Mediaocean, the world's leading media software company, powers $140 billion in global media budgets and is bridging historically distinct media practices—planning & buying, buying & selling and traditional & digital. The Connect partner platform enables agencies to discover, customize and access an ecosystem of inventory suppliers, data providers, ad servers and 3rd-party tech to help deliver their advertising messages directly to a changing audience.
mParticle is the customer data platform for every screen. Sophisticated marketers at companies like NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle is based in New York City and manages $5 billion in transactions and 250 billion API calls monthly.
Neustar® is a leading global information services provider driving the connected world forward with trusted, holistic identity resolution. As the only company capable of understanding who is on the other end of every interaction, Neustar is trusted by the world’s great brands to grow and guard their businesses with the most complete understanding of how to connect people, places and things.
New Age EzTAB and EzACCESS users enjoy high-speed on-demand access to over 1,000 syndicated and custom research studies worldwide. Our cross-platform channel planning, cross-tabulation, custom reporting, and optimization packages offer global ad agencies, media, and marketing research companies, compelling business stories, solid software design and world-class customer care. After more than 25 years we are still proudly independent and privately owned.
Ooyala is a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video. Providing a set of Integrated Video Platform solutions (IVPs™), Ooyala’s comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad decisioning platform and media logistics solution that improves video production workflows.
Oracle Data Cloud enables you to use consumer data to inform and measure your marketing. We do it by providing Data as a Service (DaaS) to help you connect with the right customer, personalize every interaction and measure the effectiveness of each engagement.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers throughout Latin America. Retargetly is the the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region. As a company, Retargetly makes it easier for companies to use data when building relationships with their customers.
Roku pioneered streaming for the TV and aspires to power every TV in the world. Roku has 15 million monthly active accounts which streamed nearly 7 billion hours of video (as of June 2017). Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku is privately held and headquartered in Los Gatos, Calif. U.S.
Segment is the infrastructure for customer data. Businesses use Segment's API to unlock 200+ tools for every team across their organization. With Segment, developers can turn simply turn on apps in Segment and stop building tedious and expensive one-off data integrations. From advertising to marketing automation to data warehousing and beyond -- getting customer data into business critical systems isn't an engineering roadblock anymore.
Simmons Research measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands.
Sizmek creates impressions that inspire through its people-based creative optimization platform. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights.
Spiketrap is the contextualization company powering audience intelligence and media performance for creators, platforms, and brands. Spiketrap is the conversation company powering instant audience understanding for the entertainment and video game industries. With Spiketrap, creators, brands, and platforms have a clear, high-resolution view of their audiences and a deep understanding of ever-changing conversations.
The Trade Desk (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.
TransUnion is a global information and insights company that makes trust possible in the modern economy, providing solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. Comscore and TransUnion have partnered to deliver Predictive Audiences, a solution for cookie-free audience targeting at scale. This partnership enables brands and marketers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. By combining TransUnion quality financial audience data, Comscore Predictive Audiences transform audiences into contextual targets to help brands and marketers make informed decisions.
Adelphic is the only omnichannel DSP built with programmatic traders in mind. Adelphic software automates the planning, buying and measurement of advertising across channels. Adelphic empowers brands and agencies to reach consumers seamlessly across all programmatic channels and formats. With Adelphic, our clients can manage omnichannel campaigns across all channels without having to switch between platforms
Wibbitz is an AI-powered video creation platform that leverages patented text-to-video technology to streamline production of branded short-form videos at scale. Wibbitz supports video creation for over 400 publishers, helping to increase audience engagement and ad revenues across desktop, mobile, and social media. Partners include Reuters, CBSi, Forbes, Bloomberg, and Time Inc.
Xandr is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its powerful, real-time decisioning platform supports core products that enable publishers to maximize yield and allow marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.