Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Barbenheimer and Redefining Movie Marketing Strategies
Moneyballing Media: How Big Data Is Transforming TV
Televisionation Comscore Update
ITVT/TVOT presents a new episode of “Televisionation,” a video/audio podcast exploring the advanced/interactive-TV industry.
Introducing Comscore Predictive Audiences
Ushering in the Next Generation of TV
Data-Driven Means Data-Cleaning
The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly.
Evolving YouTube Measurement with Google Ads Data Hub
Lift Off: Brand Research in the Cross-Platform Age
The Future of Advanced TV
The Future of Addressable TV