#RIPGRPs: Evolving the Metrics That Move Us Forward
When it comes to sports, fandom starts close to home. Whether it’s high school football on a Friday night, college rivalries on Saturdays, or hometown heroes taking the field on Sundays,... Read more
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TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans f...
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Comscore chief commercial officer Steve Bagdasarian and Chief Marketing Officer Jackelyn Keller kick off CES 2025 in the Comscore suite
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Transforming The Digital Landscape Through Gender Inclusive Audience Intell...