2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
Comscore Congressional District CTV Index
Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
Unlocking the Advertising Power of YouTube
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevit...
3 Ways Political Advertisers Can Win With CTV in 2024
Top Trends to Keep an Eye on in 2024
Top 23 Insights of 2023
What marketers should know about the future of cross-platform measurement