2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
Automotive Vertical Segment Guide
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the depre...
Making the Right Bets When It Comes to Programmatic
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain ce...
Strategies that Win: The New Year Sports Segment Guide
Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising
Spooky Stats: Halloween Costume Shopping Trends