Audience Recommendations for Every Vertical
While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on... Read more
2024 Summer Games Audience Targeting Guide
Comscore Collaborates with Snowflake
Automotive Vertical Segment Guide
Beyond Screens and Markets
Driving Brand Marketing ROI Across All Screens and Formats
Consumer Trends to Know from ARF Shopper 2024
Political TV Ad Exposure Targeting
Transforming Consumer Validation Into Campaign Success
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based...
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Cookieless Audience Targeting Partnership Series
Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities t...
What happens to ad targeting if user tracking goes away?
Introducing Comscore Predictive Audiences
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
Fearmongering in CTV Advertising