Audience Recommendations for Every Vertical
How the Power of Habit Drives Mobile App Usage
The 2015 U.S. Mobile App Report
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minute...
The Rise of Social Video
Which Social Networks Have the Most Engaged Audience?
Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...
Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migr...
Time spent online by the numbers
How to Avoid the Creep Factor with IoT Technology?
Special Event Marketing on Social
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
25-34 Year-Olds are the Heaviest Mobile App Users in U.S.
Top 5 Metrics You're Measuring Incorrectly
Is Mobile Bringing About the Death of the PC? Not Exactly
When Mobile Web Dominates Apps in an App-Dominated World
The Perils of Survey Data in Cross-Platform Measurement
Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...
Users Engage with Major Social Networks Predominantly via Mobile
Measuring What Matters in Social Media