2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
A Shifting Homeowners Insurance Market
Credit Card Prequalification Gives Control to the Consumers
A Business Finance Revolution
The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
The Rise of Resale
Consumer Demand for Rich Rewards Rises
Online Brokerage Shopper Trends in 2024
It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
Demand for CDs Soars
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
A Travel Portal Renaissance