Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Top Trends to Keep an Eye on in 2024
Generative AI: writing, editing and designing in 2023
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate...
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
A global look at digital consumer benchmarks
2023 State of Streaming
Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
Targeting Gen Z in the UK market
Advertising to Gen Z
State of Digital UK 2023
10-minute video on TikTok from the Hilton group sees 86X more views than th...