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The 2023 Holiday Checklist

Spooky Stats: Halloween Costume Shopping Trends

Monetization Opportunities for Publishers in the Face of Signal Loss

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.

Navigating the Future of Ad Monetization with Proximic by Comscore

Programmatic Decoded: What is Advertising Addressability?

Programmatic Decoded: What is Contextual Targeting? How has it evolved and...

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.

Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...

Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...

Game On! How to Unlock the Potential of Fall Sports Viewership

How the Women's World Cup Scores Big

AI's Role in the Partnership of Data + Creativity

Fall Segment Guide 2023

Why you need a hybrid targeting strategy

Have the signal loss challenges of the future already arrived?

Your Guide to Summer Segment Activation

The Privacy Forward Conversation – How Consumer Demands are Shaping Online...

Say hello to Proximic by Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...