Audience Recommendations for Every Vertical
The Dawn of Hybrid Audience Measurement
My Two Cents on the Online Video Conundrum
Online is the New Primetime
The Advertising Research Foundation’s 54th Annual Meeting and Convention just concluded in New York City. This was a watershed event, with over 700 paid attendees sharing presentations over three days...
Coming Soon: TV! As Seen on the Internet
The Now is Time
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines
The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB...
Comscore Begins MRC Audit