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Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Earlier today, Comscore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two com...

Half of Millennial Netflix Viewers Stream Video on Mobile

Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34...