Join Comscore at Audience x Science in NYC on March 18 and 19, 2026 as our team presents its two winning research submissions .
To connect with our team during this event visit this link.
CONNECT at AxS
For more details about the research papers accepted for this event, or to register visit this link.
AI is used to create a synthetic single-source dataset comprising the entire universe under measurement.
Caitlin Leffers Lead Data Scientist, Comscore
Michael Vinson Chief Research Officer, Comscore
The independence assumption is often better than an expensive single-source panel.
Bill Engel Board of Directors, Tenetic
Joe Garland Director of Data Analysis, Comscore