- December 9, 2022

Retail: ‘tis the season of the bargain hunter

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

Shopping habits are evolving. Online interest in “sales and promotions” in the U.S. rose 68% from September 2021 to September 2022. Price matters, but for bargain hunters, other factors matter even more.

In this snapshot, “Retail: ‘tis the season of the bargain hunter”, we look at online behaviors of a range of bargain hunters and identify what they have in common. We cover:

  • Factors that matter most to bargain hunters.
  • What high- and low-income bargain hunters have in common.
  • Retail brands that appeal to the bargain hunters – and their tactics.

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Retail: ‘tis the season of the bargain hunter

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