More Insights

LinkedIn Assumes #2 Spot among U.S. Social Networking Sites

In June 2011, LinkedIn captured the #2 spot among social networking sites in the U.S., inching past MySpace after a year of 63 percent growth. While Facebook still commands the top spot on the chart,...

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

Comscore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand...