More Insights

Comscore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. Th...

Top Groupon Markets by Percent Reach

Although Groupon's largest audience by sheer size is the U.S., its largest market by online penetration is Poland where it reached 12.4% of visitors age 15+ from a home or work location in April 2011....