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Sports TV in the UK: it’s always the season - Part 2

In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences...

Using Data to Drive Uplifting Stories

In this opening episode of Shareablee's CMO Pulse, Chief Marketing Officer of Entertainment and Sports for NBC Universal Jenny Storms tells the story of how her team took a "hunch" about an opportunit...