Audience Recommendations for Every Vertical
Comscore Chairman Gian Fulgoni takes a look at latest advertising data for...
Maximizing Returns with Digital Media
Share of Display Ad Impressions by Top Publisher Category in 2010
Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals served 17 percent of displa...
Top Social Network Publishers by Advertising Exposed Reach %
Top 10 Ad Networks in U.S.
Comscore Ad Metrix: Measuring the Display Advertising Market Resurgence
We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise. Much of...
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Travel Ad Network Conference 2009 Presentation
The Physics of Online Advertising
The Now is Time