The incremental reach you’ve been missing
Privacy-centric solutions to reach your target consumers with scale and precision.
Signal loss, solved.
With the continued loss of user IDs for targeting, you need a scalability strategy.
Let cutting edge artificial intelligence double your reach with Predictive Audiences.
+96% incremental users reached on average compared to the same ID-based segment
Audience Targeting
Reach exactly who you want without compromising scale or user privacy.
Select from our extensive suite of audiences to reach people based on behavioral inputs such as demographic data and user personas, available for activation with IDs and as ID-less Predictive Audiences for maximum reach.
Demographics Personas TV & CTV Viewership Ad Exposure Website & Search Behaviors Top-tier data partners First-party data modeling
Content Targeting
Ensure your ads appear alongside relevant and brand safe content.
Access a robust set of pre-bid inventory filters powered by contextual intelligence to help achieve brand-safe, impactful campaign delivery across desktop, mobile, CTV, podcasts and more.
IAB Categories Keywords Brand Safety & Suitability Misinformation and media bias protection.
DRIVE MORE VALUE FROM YOUR TARGETING STRATEGY WITH PROXIMIC BY COMSCORE
Stop missing ad opportunities
Expand your bidstream coverage with a targeting strategy that includes ID-based and ID-less ways to reach your audience.
Find more valuable consumers
Don’t be limited by pre-created segments. Customize your targeting to reach even the most unique audiences.
Raise your data quality standards
Deliver better performance and targeting accuracy with segments built on Comscore’s rigorous data cleansing and hygiene methodologies.
