Resources

Our latest insights and idea to help you improve your next campaign.
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2026 State of Programmatic

Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives...
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Comscore Launches Audio Targeting and Measurement Capabilities with...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing...
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The 2026 Winter Sports Playbook

With millions of viewers expected to watch the NCAA Tournament, “The Big Game,” and “The Winter Games,” the 2026 sports season presents one of the most...
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2026 New Year's Guide

Did you know the number of people who visited healthy living, fitness, and meditation apps jumped 32% last New Year? From reigniting healthy habits and...
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2025 Luxury Segment Guide

Whether you need ready-to-activate audiences or quick-turn customs, Proximic by Comscore helps you reach the impactful luxury audiences all year long.
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2025 Sports Fanatics Guide

Whether you need ready-to-activate audiences or quick-turn customs, Proximic by Comscore helps you reach the impactful sports audiences during peak sports...
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Comscore Debuts AI-Powered Data Partner Network to Transform Audience...

Comscore, a global leader in measuring and analyzing consumer behaviors,...
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2025 Holiday Audience Guide

Sleigh Your Campaigns with Our 2025 Holiday Segment Guide
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Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing...
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Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency....