Resources

Our latest insights and idea to help you improve your next campaign.
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Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
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Summer Audience Guide

Bring the summer energy to your campaigns with our Summer Audience Guide.
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ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
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Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
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Spring Audience Guide

Keep your seasonal campaigns in full bloom with our Spring Audience Guide.
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2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
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Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief...
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New Year's Audience Guide

Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
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Basketball Audience Playbook

Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
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Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare...