Resources

Our latest insights and idea to help you improve your next campaign.
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2026 Summer Guide

Summer buying signals are emerging––now is the time to win the season. Proximic’s AI-driven contextual and predictive audiences identify where intent is...
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2025 Year in Review: Setting the Stage for 2026 – UK Edition

Access the 2025 Year in Review: Setting the Stage for 2026 – UK Edition". The report explores cross-platform audiences, AI’s growing role in digital strategies,...
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Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

Comscore and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch...
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2026 Proximic Championship Playbook

Reaching sports audiences during peak tentpoles with accuracy and cost efficiencies is a challenge. Campaigns activated with Proximic audiences have driven...
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Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation...

Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic...
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2026 State of Programmatic

Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives...
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Comscore Launches Audio Targeting and Measurement Capabilities with...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing...
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The 2026 Winter Sports Playbook

With millions of viewers expected to watch the NCAA Tournament, “The Big Game,” and “The Winter Games,” the 2026 sports season presents one of the most...
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2026 New Year's Guide

Did you know the number of people who visited healthy living, fitness, and meditation apps jumped 32% last New Year? From reigniting healthy habits and...
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2025 Luxury Segment Guide

Whether you need ready-to-activate audiences or quick-turn customs, Proximic by Comscore helps you reach the impactful luxury audiences all year long.