More Insights
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Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
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Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
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Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit...
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SiriusXM and Comscore Expand Agreement, Bringing Predictive Audience...

SiriusXM and Comscore today announced an expanded agreement, bringing...
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Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences for CPG Advertisers

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right...
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Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond

The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated...
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Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind...
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Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting....
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It's time to divest from the misinformation ecosystem: Why advertising responsibly on quality news makes good business sense

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to...
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Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments...

Comscore is excited to announce that in partnership with IHS Markit,...
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Comscore partners with Xandr to bring cookie-free CTV audience targeting...

Comscore (NASDAQ: SCOR) is excited to announce that its UK and EMEA...
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Survive the ‘Cookiepocalypse’. Stay ahead of the game

Download the full presentation by Comscore’s Rachel Gantz and get your survival checklist for staying ahead of the game in a cookie-free world
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Comscore Announces Agreement with Vistar Media to Deliver Digital...

Comscore today announced an agreement with Vistar Media, the leading...
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Can cookie-free audiences perform as well as cookie-based ones? Spoiler Alert: YES!

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices...
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JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate,...

Comscore announced it is partnering with demand-side advertising platform...
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Getting Ready for the 2021 Fall TV Season

Build on your TV advertising by using Comscore Activation segments to reach viewers of specific series and telecasts, and target competitors’ audiences....
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What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build...
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Comscore and MediaMath Partner to Launch Connected TV and Livestreaming...

Comscore and MediaMath today announced they have partnered to launch...