More Insights
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Making the Right Bets When It Comes to Programmatic

Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for...
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Epsilon Partners with Comscore’s Proximic for Global Contextual Data

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
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Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom...
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The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent...
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Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college...
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Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patented Technology

In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and...
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Comscore Announces New US Patent for Livestream Contextual Intelligence Technology

Proximic by Comscore has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers...
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3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
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2024 State of Programmatic Report

This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological...
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Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore, Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions...
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5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime...
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Three key insights for podcast advertising, in a privacy-centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving...
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Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore a division of Comscore Inc. and...
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Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for...
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Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
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Top 3 Holiday Shopping Predictions for 2023

The holiday season is just around the corner, and if you're not prepared, your advertising efforts could get lost in the shuffle of this hyper-competitive...
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Political Targeting Solutions for 2024 Election Season, exclusively on The Trade Desk

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
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Political TV Ad Exposure Targeting

New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including...