Proximic by Comscore enables marketers to activate programmatic targeting strategies designed for performance in an evolving ad tech ecosystem.
At Proximic, we believe the success of your campaigns is inextricably linked to the power of the data and technology behind it.
Who we are
Founded in 2007, Proximic’s foundation was the development of an AI contextual engine, leveraging machine learning and natural language processing to provide real-time contextual assessments of the relevance and suitability of media surrounding programmatic ad placements. After being acquired by Comscore in 2015, the programmatic targeting capabilities expanded to encompass industry-leading audience and contextual targeting solutions, with a focus on scale, data quality, and performance. With the rebranding of Proximic by Comscore in 2023 we are renewed on our dedicated pursuit to providing the programmatic ad ecosystem with addressability without limits across all screens. We help marketers reach even the most niche audiences at scale despite industry signal loss and drive performance that matters.
Proximic’s audience and content activation solutions are a critical component of Comscore’s closed loop measurement solutions.