Founded in 2007, Proximic’s foundation was the development of an AI contextual engine, leveraging machine learning and natural language processing to provide real-time contextual assessments of the relevance and suitability of media surrounding programmatic ad placements. After being acquired by Comscore in 2015, the programmatic targeting capabilities expanded to encompass industry-leading audience and contextual targeting solutions, with a focus on scale, data quality, and performance. With the rebranding of Proximic by Comscore in 2023 we are renewed on our dedicated pursuit to providing the programmatic ad ecosystem with addressability without limits across all screens. We help marketers reach even the most niche audiences at scale despite industry signal loss and drive performance that matters.

Proximic’s audience and content activation solutions are a critical component of Comscore’s closed loop measurement solutions.