- March 11, 2026

2025 Year in Review: Setting the Stage for 2026 – UK Edition

Ira Xhelili
Ira Xhelili
Country Manager UK
Comscore
Natalie Soutter
Natalie Soutter
Sales Director
Comscore
Colin Burrows
Colin Burrows
Senior Sales Director
Comscore

This report focuses on cross-platform audiences, the role of AI as a new core pillar in digital strategies, measurement challenges, programmatic targeting, and campaign effectiveness. A practical, solutions-driven perspective to support marketers’ planning and decision-making.

Download Report

Core topics:

  • AI emergence and how to measure its impact
  • Digital consumption overview across audiences, platforms and industries
  • Streaming and social media platforms shaping UK’s landscape
  • Key contextual targeting solutions and campaign effectiveness
  • Highlighted 2025 moments and cross-platform insights to drive success in 2026

If you’d like more information on how we can support your 2026 strategy, please contact us.