Get a complete, deduplicated view of how digital audiences consume content across devices
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Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
Measure the consumption habits of your digital audience and your competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
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Introducing Social Incremental
Capture and create new value by accounting for your total deduplicated audience footprint across desktop, mobile and social with Social Incremental, now available in MMX® multi-platform.
- Gain Insight into Total Deduplicated Social Reach: Comscore eliminates duplicate audiences, giving you an accurate view of your social media impact to optimize your strategies.
- Analyze Audience Overlap: Audience overlap can be a goldmine of insights - helping you identify where your audience engages with you across different platforms. This knowledge is invaluable for refining your content and marketing strategies.
To learn how it can transform your storytelling, let’s connect .
Reaching Advanced Audiences for improved campaign performance with KYC agency
Kill Your Competition® (KYC), a local agency, showed an advertiser the advantages and benefits of using Comscore data to better target advanced audiences – and won the advertiser business as a result.