The standard for cookie-free audience targeting at scale

On-Demand Webinar

Comscore Predictive Audiences Partnership Series

Join Comscore - together with our partners - for a partner series sessions to learn how this new solution sets the standard for cookie-free audience targeting at scale.

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Comscore Predictive Audiences is the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, TransUnion, Spiketrap, and Retargetly for use across digital, mobile, and connected TV (CTV) campaigns.

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Available Segments

Comscore

TV Viewership

TV Network
TV/Movie Genres
TV Dayparts / Frequency

CTV/Gaming

Streaming Behaviors
Watchers by Streaming Service
Gaming Habits

Personas

Sports Fans
Olympic Enthusiasts
Political
Cord Cutters, Young Moms, Life Stage

...and more

Partners

IHS Markit

Polk Automotive In-Market and Owner Segments

PlaceIQ

Location-based Segments

Eyeota

B2B and Life Stage Segments

TransUnion

Non-FCRA Financial Segments

Spiketrap

Gaming Segments

Retargetly

Latin America behavioral Segments

How it works

Seed Set
Consumer behaviors from industry-leading providers

Panels
Comscore’s best-in-class digital, mobile, TV & wifi panels

Context Crawler
Superior contextual crawler and intelligent categorization technology

Cookie-Free
Patent-pending Predictive Audiences

Get Started

Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.

Meet the Experts

Rachel Gantz

Managing Director

In her role as Managing Director, Proximic by Comscore, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez

Head of Sales

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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