Resources

Our latest insights and idea to help you improve your next campaign.
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Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore a division of Comscore Inc. and...
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Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for...
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Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
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Top 3 Holiday Shopping Predictions for 2023

The holiday season is just around the corner, and if you're not prepared, your advertising efforts could get lost in the shuffle of this hyper-competitive...
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Political Targeting Solutions for 2024 Election Season, exclusively on The Trade Desk

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
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Political TV Ad Exposure Targeting

New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including...
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Un-Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising...
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The 2023 Holiday Checklist

Comscore's programmatic targeting division, Proximic by Comscore, and leading ad tech platform Nexxen teamed up to help you discover the biggest advertising...
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Proximic by Comscore Unveils Suite of New AI-Powered Contextual Solutions for Enhanced, Privacy-Centric Programmatic Advertising

Advertisers can Target Audiences by Demographic,TV Shows Viewership and more without Use of Cookies
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Spooky Stats: Halloween Costume Shopping Trends

As the leaves begin to fall and the pumpkin spice lattes flow, we're diving into the spook-tacular data surrounding Halloween.